The people who shaped Nike’s early days included coaching legend Bowerman who was always tinkering with shoes, Johnson with an obsessive love for running, accounting wizard Hayes who was also grossly overweight, legal counsel Strasser who disliked lawyers, and wheelchair-bound-ex-trackstar Woodell with a knack for organization and solving problems.
The founding team was a mix of misfits held together by their Oregonian origins, complementary strengths, passion and grit. Phil even had to go back to a full-time accounting job just to pay the bills. They were kicked out by their bank twice, faced endless supply and logistics issues, lawsuits and underhanded measures by rivals, and had to constantly find creative ways to overcome the challenges and simply stay afloat. There was no grand vision nor mega strategy Nike’s journey was a chaotic jumble of ups and downs, a constant race against time, and years of doing whatever was needed to survive. Nike started out as “ Blue Ribbon“, a distributor of the Tiger brand of track shoes from Japan Nike was born out of sheer necessity when they were played out by their supplier Onistsuka. Shoe Dog: A Memoir of Nike & Phil Knight’s Journey Phil’s memoirs show that that this was totally not the case with Nike. Many business books suggest that to build a successful business, you need a winning team, great leadership, a grand vision, and a robust strategy which you systematically roll out. You can also get an overview of the key milestones and developments with our complete book summary bundle in text, graphic and audio formats. We strongly that you get the book Shoe Dog for an engaging and inspiring read that gives you deep insights into the thoughts, feelings and challenges encountered by Phil and the Nike founding team. 
His memoirs began in 1962 when he was a fresh graduate and ended in 1980 when Nike went public. Instead, Phil-who’s known to be a shy man of few words-shares his personal journey with vivid details and refreshing honesty. This is not a how-to book with strategy recommendations or tips. In this Shoe Dog summary, we’ll highlight some of the milestones and takeaways we gleaned from the book.
How did Nike begin, how did they translate an idea into a business and what challenges did they have to overcome? Shoe Dog offers valuable insights by taking us back to Nike’s startup days, giving us a rare glimpse of how its founder Phil Knight and his team struggled against seemingly-impossible odds and crushing setbacks to build the Nike we know today.
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